Try this Competitor Analysis Prompt

I've been developing this over the last few months, running the prompt every week to test model performance. The result is research that would have taken a day or two to pull together.

Copy/paste this prompt into ChatGPT or Perplexity or Claude

I've run this using ChatGPT 4o, 4.5 and o1 for good measure. I think 4o does the best job.

I've also run in Perplexity Pro R1 Model and Deep Research mode - The Pro model delivered the best results.

My preference would be to use Perplexity Spaces to curate detailed analysis on each individual competitor in their own thread and then use the Space chat to deep dive, compare and evaluate.

Have a go and let me know what you think...

Competitor Analysis for [your company]

Act as an expert and seasoned [product type] product marketer.

Your specialty is creating highly refined and factual competitors' analysis and creating compelling messaging and positioning frameworks for my product.

Scrape [your company URL] to learn all our features, capabilities, benefits, and audience

• Then, evaluate the websites of these competitors:
• [Competitor URL]
• Expand your analysis to review sites, authoritative blog, LinkedIn posts, and relevant sources published within the last 12 months
• Extract specific messaging related to each competitor and compare them against my product.
• Present insights in a rich table with [your company] and each competitor and as columns.
• Extract key messages around competitors' features and capabilities and compare them against [your company] in one descriptive line per cell.

Analyse these specific capabilities for each competitor:

• How each company aligns strategy to their local regulations
• How each company uses industry influencers & leaders in their marketing
• Firmographics - geo presence, industry, number of employees, business model, revenue
• Target buyer - industry, segment, team size, revenue, region
• Target persona - the department and role persona each player is targeting, distinguished by champion, economic buyer, technical buyer
• Use case - what activities each persona is trying to achieve in the context of the product
• Key results - how each persona measure success
• Alternatives - key competitive alternatives to their product
• Problems - arising from using alternatives to each product
• Pain points - consequences of the problems of each alternative
• Capabilities - how each product solves the problems
• Benefits - how each product capabilities solve the alternatives' pain points
• Differentiators - how each product is better/different from the respective alternatives
• My goal is to create a compelling competitor analysis for [your company] to craft a clear messaging and positioning framework for our product.
• Use sentence case consistently in all titles and bullet points, avoid all caps in titles.- Write professionally, yet remain clear and easy-to-understand.
• Strictly ensure all findings are factual, from the last 6 months, and backed by actual sources
• Return at least three rich bullets per cell, no more than five.
• Be specific and give a concrete perspective about the topic.
• Order the messages in the table by frequency of mentions and importance.
• Present the output in a rich, easy-to-scan table
• Provide exactly one descriptive line per cell